Room101

Room101 Cigars was founded in 2009 with the intent to honour the craft and rich history of cigar making while applying a progressive approach to both blending and product design. From its inception, the Room101 brand quickly garnered the respect and intrigue of traditional cigar enthusiasts as well as a newer breed of aficionados during the early stages of what would become the era of ‘boutique’ brands.

In 2017, Room101 Cigars experienced a reincarnation. With the launch of exciting collaborative projects with both the Caldwell Cigar Company and AJ Fernandez, Room101 once again demonstrated the brand’s ability to transcend the norm and establish itself as a house of innovation in both creativity and quality. These initial products paved the way for the debut of new collections under the Room101 name, solidifying the brand’s position in premium tobacco.

Rolled at Tabacalera William Ventura in the Dominican Republic, Matt Booth explains that Farce is the first part of a new cigar series for Room101:

“Farce is the first instalment in a multi-blend sub-brand series for Room101 Cigars. I have invested tremendously in these products, intending that they properly reflect the evolution of the Room101 brand in the cigar class. This is not a one-shot deal—it is the beginning of a new era for Room101 in the cigar business.”