Alec Bradley

In 1996, Alan Rubin used part of the proceeds from the sale of his family hardware business to launch a new cigar company, Alec Bradley, named after Rubin’s two sons, Alec and Bradley. After failed initial attempts at producing cigars targeted at golf courses and flavoured after-dinner cigars, Rubin managed to carve out a tenuous niche selling budget-priced cigars to tobacconists.

Over the next years, many innovative cigars were launched, culminating in Alec Bradley’s major breakthrough with the introduction of a new full-bodied line called Tempus, which was rated 94/100 by Cigar Aficionado magazine. Global success followed when the Alec Bradley Prensado Churchill was rated No. 1 Cigar of the Year 2011 by Cigar Aficionado. The company subsequently received accolades for Best Brand and Best Cigar Honduras from Cigar Journal in 2012, 2013, and 2014.