Joya De Nicaragua was established in 1968, making it the very first and oldest premium handmade cigar manufacturer in Nicaragua. They are located in the city of Esteli, in what has come to be known as the tobacco capital of the world. Joya De Nicaragua S.A is a 100% Nicaraguan owned and operated company that develops, manufactures and markets the internationally renowned cigar brands in over 40 countries.

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The history of Joya goes hand in hand with Nicaragua's evolution over the last five decades as one of the most complex and enchanting countries in Latin America. The richness of their history allows them to be conscious and humbled of who they are, allowing them to talk about their experiences with authenticity.

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In 2016 the Cuatro Cinco Double Robusto was the first Nicaraguan cigar to be awarded UK Cigar of the Year at a special ceremony in London.

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December 2018 saw Joya De Nicaragua awarded UK Cigar Producer of the Year at an award ceremony in London. In 2018 & 2019 Half Wheel named Joya De Nicaragua Factory of the Year and in 2020 Cigar Coop named Joya De Nicaragua Large Factory of The Year.

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Today, Joya are the most internationally recognized brand of Nicaragua, and were proud to celebrate their 50th anniversary in 2018